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This post was first published in 2018 and now updated and recirculated
If you like extravagant looks, colours and accessories, you're in the right place! Here you'll find some Harajuku fashion's examples, even about subcultures, and I'll also give you some info on each style in order to recognize them. Japanese culture fascinates me a lot and so does this kind of style, which I tried to understand as much as possible so as to share my knowledge to you, too. In this post you'll also find some pics in order to better identify the Harajuku styles visually. Let's go!
Japanese street fashion has always fascinated me, especially concerning Harajuku alternative style. This style is varied and constantly evolving and it's very difficult to define because it often changes its characteristics, even if the basics remain the same. Let's start from the beginning: where does Harajuku Japanese fashion style come from and what is it?
WHAT IS HARAJUKU STYLE?
The Harajuku style is a mix of traditional Japanese and Western
cultures: the result is a variety of colours, overlays, very bold
makeups and unique hairstyles. Actually, this style has existed since the early 1980s, but in the Western world it was known about 20 years later, in the 2000s.
WHERE TO SEE HARAJUKU STYLE?
The Harajuku fashion name comes from its geographical origin: Harajuku is an area in Tokyo, near Shibuya, and it's defined as the district of fashion and teen trends. There are two main roads there: Takeshita Dori, where you can find a lot of gadget shops and curiosities, and Omotesando, full of high fashion boutiques like Tod's and Prada. Walking around this district is a wonderful experience, and it's definitely on my bucket list!
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Credits: Hedonistit |
HOW TO DRESS HARAJUKU STYLE?
- The first thing to do to be on point is to mix different styles, designs and colours: dressing like a Harajuku girl is an art and every outfit has a very specific study behind it, although there's the (totally wrong) belief that pairings are randomly made.
- Another key point is to dress in layers, and this doesn't only mean to add a cardigan or a blazer over a t-shirt, but also overlapping tees on dresses with leggings underneath, and a large amount of frills in between.
- The Harajuku girls are great with DIY. They seldom wear something they have purchased, as just as it is. Customization is one of this style's bases, so make yourself as creative as you can and bring out your fantasy.
- Accessories make the difference and they're very important, almost more than clothes. The more, the better! Bracelets, necklaces, bags, pins, socks and rainbow stockings are part of the outfits and don't forget to pair the right hair accessories.
- Speaking of hair, hairstyle and makeup must also be eye-catching. Pigtails, buns, flashy colours, you name it!
- You must be yourself. This is the last key point on which the Harajuku is based. What people say doesn't matter! If you feel like a unicorn, became a unicorn! Do you want to wear a neon yellow leggings under a neon green dress? You can do it, as long as you feel at ease! The more unique, the more suitable you are for this kind of street style.
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Credits: Rebels Market |
SUBCULTURES OF THE HARAJUKU STYLE
The Harajuku style list is huge and can't be defined in a single category because it presents a long series of subcultures, and the most loved is surely the Lolita one (which also have various categories in it). This kind of fashion is based on the Victorian and Rococo styles' characteristics.
Note: Images source: Pinterest
Note: Images source: Pinterest
Classic Lolita
This style is the most mature among the Lolita's categories: it's sophisticated and sober, both in colours and patterns, as well as for accessories and makeup.
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Dress from Etsy |
Sweet Lolita
The word itself says it, it's the sweet and cute side of Lolita's fashion. Colours, patterns and accessories are rather childish: bonnets, bows, ribbons and frills are very appreciated for this style.
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Credits: Twitter @maozi_zi |
Gothic Lolita
The Gothic influence can be seen starting from dark colours. A special mention goes to accessories with religious symbolism, or even in a bat, coffin, spider shape and so on. The makeup is also dark, but not too strong. Parasols, top hats, bows and ribbons in the hair are widely used.
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Credits: Dark Fashion District |
Punk Lolita
This is a mix of punk and lolita styles: they match studs, ties and torn clothes to the sweetness of Lolita fashion; skirts are usually shorter then the ones used in the Lolita style and they're often asymmetrical.
Cosplay
It's so common to find cosplayers around the streets in Japan that cosplay can be defined as a street style in all respects. Who doesn't have a fave character which is part of the comics / manga, anime or video games world? Being a cosplayer means interpreting that character from the way of dressing, to the way of acting.![]() |
Credits: Twitter @mam_11_11 |
Ganguro
The ganguro style has rather kitsch characteristics: tanned skin (almost an orange complexion), hair coloured in bright and bold shades, such as yellow, silver and pink, often voluminously styled. The makeup is very strong and the outfit is made up of very high wedges, skimpy dresses and flashy accessories - let's say that they're quite noticeable. Ganguro are often considered in a negative way, as they are the opposite of the beauty's prototype in Japanese culture.![]() |
Credits: Yes Ganguro Girls |
Decora
This style was born in the 90s and is characterized by an unrestrained use of accessories: they wear so many of them to make noise when they walk. How to choose the right accessories? Well, if they're for children, they're perfect. The main colour is pink 'cause it's the "kawaii" shade, which means "cute".![]() |
Credits: Cybr.grl |
Bosozoku
It's the aggressive style associated with motorcycle gangs, the classic unsavory boys; the outfit is made up of a sort of uniform with prints and slogans on it, jacket and baggy pants.![]() |
Credits: Gsjoux93 |
It's not uncommon, however, to find different combinations of these styles around the Tokyo's streets, the clothes are unique and original, so there's never an outfit identical to another one, the code word is personality!
IS HARAJUKU STYLE DEAD?
I really don't think so. Harajuku style is so varied and so ingrained that although all the fashion trends come and go, this kind os style remains. At best, it can change a little, change some points, but I don't think it will ever die. If it died, as I see it, it would also be the death of individuality, creativity and personality.
Source: The Stitchess
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HEY, I CARE ABOUT YOUR THOUGHTS!
WHAT HARAJUKU STYLE ARE YOU? WHICH ASPECT OF THE JAPANESE STREET FASHION DO YOU LIKE THE MOST?
SHARE YOUR OPINION IN THE COMMENT FIELD :)
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Harajuku Style - 9 Beautiful Pics [Japanese Street Style]
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